Brand Operations
Partner.
A Mexico market operations partnership for consumer brands that need commercial execution, channel operations, customer service, reporting, and KPI management from one local team.
What it is
We operate. You own the brand.
We become your operating arm in Mexico. We lead commercial execution, run channel operations, coordinate providers, and manage performance. We do so through our own team, warehouse, processes, systems, and local operating structure.
Commercial
Operations
Strategic oversight
We run the full operation, with our upside tied directly to your growth.
When it applies
Three signals to bring us in for full execution.
You need more than a client-owned commercial team.
You need commercial leadership plus continuous operations, but do not want to employ and manage the operating team yourself. You need one accountable operating structure, not a collection of vendors.
You're not going to stand up HQ in Mexico.
You don't want to hire a Mexican country manager, sign a rental contract, run payroll, and supervise a local team from headquarters. You want execution running in market without taking on the corporate footprint and labor obligations of a subsidiary.
You're scaling in retail, distributors, and ecommerce simultaneously.
Your brand sells through national retail chains, a distributor network, and multiple ecommerce marketplaces at the same time. Each channel has its own operational rhythm, its own customer ops, its own forecast logic. Coordinating that across separate vendors is unsustainable. You need one operator orchestrating the full mix within one integrated structure.
If these signals match your situation, the next step is to map the operating structure your brand needs in Mexico.
Schedule the callInitial activation
Initial Activation
Roadmap.
The phases reflect the primary focus of each period. Channel onboarding, import validation, systems implementation, inventory deployment, and other dependency-driven workstreams may continue across phases.
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Phase 1
Operating Foundation
Weeks 1–2
- Brand immersion and product training
- Commercial objectives alignment
- Review of existing market information, operations, and sales history
- Market, consumer, and competitive assessment
- Access and information setup
- Confirmation of inventory, supply-chain, regulatory, and operating readiness
- Definition of operating scope, responsibilities, and decision authority
- Initial identification of relevant channels and accounts
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Phase 2
Operating Architecture & Deployment
Weeks 3–6
- Commercial and operating architecture
- Channel and account prioritization
- Pricing and margin architecture
- Import strategy and preliminary landed-cost assessment
- Initial import-route and tariff-classification assessment
- Inventory, warehousing, fulfillment, logistics, returns, and customer-service design
- Deployment planning for the Legacy Operators team, systems, and providers
- Definition of operating processes, responsibilities, and approval workflows
- Retail account-opening processes
- Product, catalog, SKU, pricing, and channel-setup preparation
- KPI dashboard and operating-reporting design
- Initial demand and inventory planning
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Phase 3
Integrated Activation & Initial Operations
Weeks 7–12
- Deployment of the operating team, systems, and workflows
- Vendor and specialized-provider coordination
- Commercial outreach and account negotiations
- Pipeline development and management
- Ecommerce and marketplace onboarding
- Import-route and tariff-classification validation
- Import supervision and coordination
- Inventory, warehousing, pick-and-pack, logistics, and returns activation
- Customer-service workflow implementation
- Initial channel and account activation
- Inventory, order, fulfillment, and customer-service monitoring
- Initial sales forecasting, KPI dashboard, and operating reporting
Some account openings, marketplace approvals, import validations, inventory deployments, integrations, and third-party implementations may continue beyond Week 12.
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Review
Initial Execution Review
End of Week 12
Legacy Operators and the Client review:
- Commercial and operating architecture
- Deployment of the operating structure
- Pipeline and account development
- Channel and account activation status
- Import and inventory readiness
- Warehousing, fulfillment, logistics, returns, and customer-service operations
- Team, systems, and provider status
- Initial commercial and operational KPIs
- Outstanding dependencies
- Priorities for the optimization phase
The review establishes the operating priorities for Phase 4.
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Phase 4
Operating Optimization
Months 4–6
- Ongoing channel and account management
- Channel performance review and prioritization
- Demand planning and inventory optimization
- Pricing, margin, and landed-cost optimization
- Import-route and provider-performance review
- Fulfillment, logistics, returns, and customer-service improvements
- Team, systems, and operating-workflow refinement
- Commercial forecasting and KPI reporting
- Commercial calendar optimization
- Channel expansion and growth opportunities
Engagement structure
Performance compensation. Defined terms.
Our compensation follows the revenue the operation actually realizes, keeping your costs aligned with the strength and growth of the business.
From US $7.5k
One-time
Initial activation of the operating structure.
Covers
Setup of the applicable channels, processes, systems, team, and operating structure.
Mexican Entity Setup and separately contracted Specialized Services are not included.
Standard
From 8% | 10%
of Net Collected Revenue
Beginning Month 13
National retail chains: from 8%.
Ecommerce and marketplaces: from 10%.
Launch Market
From 13% | 15%
of Net Collected Revenue
First 12 months
National retail chains: from 13%.
Ecommerce and marketplaces: from 15%.
Standard Commission may apply from the start if your company already sells in Mexico and meets the applicable conditions.
Monthly minimum from US $3.5k. The applicable monthly charge will be either the minimum or the performance commission, whichever is higher.
Commission basis
Net Collected Revenue
Commission is based on amounts actually collected from sales in the defined territory and scope, not amounts invoiced. It accounts for refunds, returns, chargebacks, discounts, promotional credits, commercial rebates, and marketplace selling or transaction commissions. It does not deduct taxes, media, fulfillment, warehousing, shipping, import, packaging, or other operating expenses.
Within the agreement
Ownership
You retain the brand, inventory, product, accounts, revenue, and underlying business. We provide the operational layer through our team, payroll, processes, and standard operating infrastructure.
Reporting
Shared performance metrics, ongoing tactical reviews, quarterly strategic reviews, and direct access to operational reporting.
Territory
The engagement defines the applicable territory, channels, and operating scope so responsibilities and performance attribution remain clear.
Flexible termination
No minimum term. You may terminate at any time, for any reason, upon 30 days' written notice. No early termination fee, transition fee, or tail commission applies.
We define the channels, team, infrastructure, and operating responsibilities around what your brand needs in Mexico.
Define the scope with usImplementation modules
Scoped around the model.
Capabilities incorporated into the engagement when required. Each is scoped and priced separately.
Mexican Entity Setup
When the operating model requires a client-owned Mexican entity, we establish the legal structure, RFC, banking, and applicable registrations.
HR Operations
Payroll and recurring HR administration for client personnel in departments outside the Brand Operations Partner scope.
Fiscal Management
We coordinate the tax obligations of your Mexican entity: revenue and inventory information, fiscal compliance, and recurring filing coordination.
FAQ
Frequently asked.
Whose team runs the operation?
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Ours. The team assigned to your Brand Operations Partner scope operates through Legacy Operators' payroll and operating structure, giving you established local execution capacity without having to employ and administer that team directly.
What if we want to bring it in-house later?
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The model remains flexible. With 30 days' notice, you can move the operation to your own team or another structure. Our standard systems remain part of Legacy Operators' infrastructure, while any platform intended to stay with your business can be selected and implemented separately. Transition support is scoped only if requested.
How do KPIs work?
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KPIs are defined during scoping across commercial, operational, and strategic performance. Ongoing tactical reviews and quarterly strategic reviews keep both sides working from the same dashboard.
How does this differ from Commercial Representation?
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Commercial Representation builds and runs a client-owned commercial function, including the in-scope team, under the client's structure. Brand Operations Partner includes that commercial leadership and adds continuous execution through our own personnel, payroll, processes, and operating structure.
Ready for full operations
Stop coordinating vendors. Start running one operation.
You've built a real brand. You've got commercial traction. The next bottleneck isn't strategy or representation, it's a unified operational arm running on one structure. That's what we are.